Hi guys! Today we are talking about Etsy Shop SEO, specifically spiffing up the SEO on your Etsy listings!
Debating on whether to read through this? Just take a look at my Etsy shop. I’ve gotten 21,000+ sales in my 4 years on Etsy so far, and my biggest Etsy strategy has been SEO. I’ve gone from a not so saturated market to a very saturated market and have managed to weather the storm. So, if you want to learn how to target your potential buyers with great SEO, keep reading!
Etsy Shop SEO
To begin, let’s talk a little bit about Etsy SEO. SEO is based all around keywords, so you want to think about your product and what keywords you want to use when describing it. Etsy loves long-tail keywords, which are 2-3 word phrases. Here’s an example for a blue gemstone necklace…
WRONG KEYWORDS: blue, gemstone, necklace
RIGHT WAY: blue gemstone necklace, blue necklance, gemstone necklace
See what we did? You give Etsy more descriptive phrases to work with instead of single words.
So, I recommend sitting down with a blank sheet of paper and a pen and think about what users would search on Etsy to find your items! Brain dump these onto your paper. You can also use the Etsy search bar to get suggestions. Begin typing your keyword idea, and those suggestions that come up are likely to be popular search terms. These are great to use! For example-
You can see here Etsy suggests the search terms “blue gemstone ring”, “blue gemstone”, “blue gemstone necklace”, “blue gemstone earrings”.
Now, you want your keywords to be as relevant to your product as possible. This way, when a potential buyer clicks on your item it is exactly what they’re looking for and they are more likely to purchase!
First, this is a much overlooked section of your shop when it comes to SEO, but it can be SO important! Your images! Before you ever get onto the internet or onto Etsy to set up your listing, you need to NAME YOUR IMAGES in line with your keyword that you are wanting to rank for. Instead of a generic image name, use something such as “bluegemstonenecklace.jpg”, whatever main keyword you are wanting to rank for to name your image. This will help google images pull your items in search, and help your listing rank for that keyword!
Next, here is the meat of your listing. Here is where the magic happens, in your Title and Description.
First, let’s tackle the title. You may or may not have heard of a phrase used by Etsy and Etsy sellers called “keyword stuffing”. Keyword stuffing is where you pack the entire title full of keyword phrases. Some say this is bad, some say it works. Here is what I’ve found from my experience. Keyword stuffing works GREAT for ranking on Etsy, but Google hates it, so you will not rank well on Google search results. Many people suggest using natural phrases for your title, and they claim that this is the better way, however, I’ve found that my Etsy search result traffic converts much better than any that comes from Google. I’ll be honest guys, Google probably hates my shop, but Etsy’s search loves it and that equals sales for me. Here are some example of titles.
Keyword stuffing: Blue Gemstone Necklace, Blue Necklace, Gemstone Necklace, Fashion Necklace, Costume Jewelry,……
NON Keyword stuffing: Beautiful Blue Gemstone Necklace for Parties and more……
I have found that with more keywords in my title I get more traffic and I show up a lot in Etsy search. This leads to sales for me, so that is what I do. I try to make my titles as long as I can and I put all of my keywords in there. I typically take the main keyword that I want to rank for and put that keyword first.
Second, the description. Now, you are going to want to use your keywords in your description as well. If you can include your keyword in the first sentence or paragraph, that is even better. This would be an example of a first paragraph that I would do.
“This listing is for a beautiful blue gemstone necklace. This gemstone necklace includes silver details with blue gemstones.”
You get the idea. You want to use your keywords naturally, but try to get them in there as close to the top of your description as you can.
Finally, your tags! Etsy runs off of these tags, so you absolutely need to fill them out and use all 13 tags. Those keywords that we wrote down earlier, and the ones that we got from Etsy’s suggestions.. put all of them here. It helps if your tags in your title are the same or similar to the tags you put here. Many sellers overlook this part of their listing, but it is absolutely imperative that you fill out your tags.
So there you have it! Use these tips to get your listings ranking in search asap! A note about Etsy’s algorithm… they choose what listings come first for each keyword by the number of subsequent clicks and/or purchases are made from views and clicks on that listing. This tells Etsy how relevant an item is to that search so they know to show it more. This means that it is so important to also have great photos, great descriptions, etc… because even if your SEO is perfect buyers can be turned off by dark photos or descriptions that don’t make sense, etc… You want to present your item in the best way possible so that they will click through and buy. This will help your items climb up the list on search results!
Looking for more Etsy tips? You can find all of my posts on Etsy here.